2019 Instagram Trends: Tips to stay ahead of the game

By Guest Blogger Tori Nucci @Tori_Nucci

This article contains excepts from Tori’s original blog on  torinucci.com -  Tori Nucci is a Content Creator based in Los Angeles.

This article contains excepts from Tori’s original blog on torinucci.com - Tori Nucci is a Content Creator based in Los Angeles.

What does 2019 look like for Instagram?

Although there are still a few more [days] left in 2018, I feel like the holiday season makes people start looking forward to a new year, new you. This year, 2018 was the year of excuses in terms of Instagram growth. All over the Internet, people are asking “why is my Instagram not growing?” to which people reply with:

  1. the Instagram algorithm changed and no longer featured a chronological feed

  2. you’re not following enough people (just to unfollow them in a few days)

  3. you have to find the hashtags that fit your personality and engage with those daily!

Honestly, it’s all a bunch of b.s.… like remember when social media was fun?


What 2019 Will Look Like for Insta

This year, we can definitely expect influencers to have a dominating presence on the platform; however, “micro-influencers” are the “new” thing. (I put new in quotations because they aren’t really new, it’s just going to be much more common to scout accounts with a smaller following than a larger one.)

  1. Brands will reach out to smaller micro influencers for promotional posts

  2. Content will rule everything else. period.

  3. Less emphasis on AMOUNT of followers and more emphasis on QUALITY of followers

  4. Treating Instagram like it’s Facebook (cause it pretty much is now).

Brands will reach out to accounts that may have a smaller, more loyal and engaged following.

Think about it: if some random account you follow with hundreds of thousands or millions of followers posts something that you find interesting, are you seriously going to DM them asking more about it before making a purchase, or are you going to keep scrolling? You’re probably not going to inquire about anything because chances are, they aren’t going to answer! Reaching out to authentic supporters of a product or brand is the only way to go. People who know and trust these people are going to reach out to them directly and ask more questions because at the end of the day, word of mouth is still the most powerful marketing tool.

Content is Queen.


not king. queen. Who you are outside of social media is, and always will be king. Most of the people with a crazy large following are either singers, actors, supermodels, athletes, etc. Aka, they have lives outside of social media that involve people already watching them, so social media really paves the way for people to watch them….even more. Which is why content is queen.

If you aren’t already famous for something,

you better have dope content.

Let me preface this with saying that if you seriously don’t give af about your Instagram game, then your content can just be you doing average, everyday things, but don’t complain when you don’t get tons of followers wanting to see an awk picture of you at Disney World. Here’s a content checklist:

  • Be consistent with posting often. Aim for 3 times a week at minimum.

  • And don’t just post random things to qualify for that 3 times a week rule.

  • Make sure each picture is cohesive to some sort of theme. There’s tons of apps to schedule and preview your photos and see which look best side by side. I honestly love moving photos around; it’s quite fun.

  • Lighting. Lighting. Lighting. It’s honestly everything. Especially for someone like me, who operates with just my iPhone camera 

  • *CAPTIONS*  Say something you mean! And mean what you say. People, and especially you, can tell if what you’re portraying is really you on social media. So dig deep and think about what it is you want to say. If you were to die in a week (sorry, I know, morbid), everyone would be looking at your social media posts, reading your last captions. Do you want the captions to say rap lyrics, or something from the heart? If you can’t think of anything, don’t stress. Just be real and tell a story about taking the picture. It’s okay to be vulnerable and put yourself out there.

Forget about your follow/unfollow sh*t

A huge benefit of YouTube is that you can’t see how many accounts someone is subscribed to, which leads to people freely subscribing to accounts that they actually genuinely enjoy. On the contrary, people are so obsessed with having this “ratio” on Instagram, following less people than the amount of followers they have. We’re all guilty of this; however, following a ton of accounts just to unfollow them really doesn’t work anymore… and hasn’t since like 2015. Instead of wasting time doing this, focus your energy on creating content or genuinely engaging with the followers that you already have. At the end of the day, it’s social networking

which means you have to be social.

In the real world, if you would just go up to someone in public and give them your number, then block the number, people aren’t going to trust you…and you’re going to look really weird. Buuuut. If you were to compliment someone, then start a conversation about that similar interest, there you go. You have just made a friend. As childish and elementary as this sounds, it really works this way on social media, just as it does in real life. Don’t be snooty. If you really love someone’s content, just tell them! Hopefully that person actually responds and a mini social media relationship can form from it.

In 2019, less emphasis will be put on the amount of followers an account has, for reasons mentioned before, but also because… well, Facebook bought Instagram.

Closer, More Meaningful Relationships

If you think about it, when Facebook bought Instagram, changes were already put in place. The algorithm changed, making it so you would see posts from the accounts you actually engaged with, and pretty much eliminating all the rest from your life. This leads to larger influencers receiving less engagement on their posts, as well as a slower growth in followers. In 2019, more of this “family” type of algorithm is sure to be in place, as people are complaining about seeing influencers everywhere promoting  products he/she may or may not even like or use, and Facebook owners wanting the platform to behave more of a close, genuine network instead of a platform for stalking celebs. Think about it. No one cares about how many Facebook friends they have– imagine if this was the direction Instagram went in. I know, that’s extreme, but at the end of the day, it really all boils down to engagement. How many “real” friends do you have engaging with your posts? Do you respond?

The algorithm knows all

Tori recently dipped in to our “ Plastik City ’ event…. her captions say it all ;)

Tori recently dipped in to our “Plastik City’ event…. her captions say it all ;)

2019 is all about creating quality content.

If you have any thoughts about what 2019 is going to bring for Instagram influencers and any changes in the platform in general, let me know in the comments! I’d love to hear from you– even if it’s a difference in opinion.

Imagine if we started posting all the bad things that happened to us, instead of making life seem dope 24/7

See more at torinucci.com

SocialSet invites guest bloggers to contribute articles on the following topics: influencer trends, real-life “influencing”, instagram marketing, social media, and more. To be a featured guest blogger, submit your content to: jt@socialset.com

Embrace Brand Sponsorships: 10 Reasons Your Brand Should Sponsor an Event


Leverage the power of collective credibility and real-life experiences with event brand sponsorships. SocialSet is a creative community and co-working studio in Los Angeles that hosts a diverse variety of events, including gallery exhibitions, fashion shows, networking mixers, and film festivals.

With as little as $50 per event, your brand gets exposure to your target audience – unlike other sponsorships that cost $2,000 to $3,000 for a booth. At a SocialSet event, you’ll share sponsorship with only a handful of other sponsors, so that your message is seen and heard – not lost in the shuffle.

From title sponsorships to interactive brand activation booths, discover why brand sponsorships are an effective way to reach a high-quality audience and grow your business.

10 Reasons Your Brand Should Sponsor a SocialSet Event

Social media endorsement and experiential marketing are the new advertising for the modern consumer – and you get both when you sponsor one of SocialSet’s events. The benefits of brand sponsorships can be enormous:

  1. Connect directly through powerful, IRL experiences with a targeted market of social media influencers, photographers, videographers, models, fashionistas, and other creative types.

  2. Expand your brand’s online reach and exposure to socially driven, tech-savvy consumers through SocialSet’s active marketing across social media platforms.

  3. Create goodwill in the local artistic community that strengthens your brand image and generates lasting support. 

  4. Share your brand message via an innovative, aesthetic, and design-driven marketing channel with global reach.

  5. Boost brand visibility across a wide spectrum of audiences who haven’t heard of your business before.

  6. Establish your brand’s identity as a social, artistic, and cultural influence.

  7. Gain new insights into your target market to accurately develop your content strategy and future marketing campaigns.

  8. Identify potential social media influencers to collaborate with and build long-term relationships.

  9. Generate high-quality leads, convert new customers, and increase sales of your product or service.

  10. Free VIP event tickets for your team!

Sponsor an Event & Grow Your Brand with SocialSet

Would you like to know more about SocialSet’s upcoming events that are available for sponsorship? Do you have questions about our creative studio or unique artistic community? We would love to speak or meet with you to explore the possibility of future sponsorship. Please reach out and contact SocialSet today

Brand Activations: Give your customers what they crave: memorable experiences


TAGS: Experiential Marketing, SetDesign, Brand Activations, Immersive Experiences, Los Angeles.

SocialSet partners with brands to concept, design & build exciting branded experiences and environments.

Engage your target audience on a multi-sensory level with a brand activation, the new “word-of-mouth” for the Instagram age. Word-of-mouth has always been the gold standard for effective, but a brand activation increases consumer engagement exponentially by immersing them in a unique, all-encompassing world – the world of your brand. 

“Immersive set design and technology can transport potential customers into a special world, creating a brand experience that’s far more powerful than any banner ad or email chain.”

What is a brand activation? Brand activations are physical events or experiences that allow your brand to directly engage with consumers. They’re also one of the most effective ways to reach new audiences and build a loyal community of fans. 

Custom builds & art installations by SocialSet.

Custom builds & art installations by SocialSet.

At SocialSet, we know that the best brand activations are clever, easily accessible, and most importantly: memorable. Whether you’re launching a new look, a new product, or an entirely new brand, we can help you create a brand activation that makes a mark.

Why Do You Need a Brand Activation?

Interaction and experiences drive consumer action today, and a brand activation motivates that kind of engagement. They prompt awareness, engagement, and connection through meaningful, real-life moments that motivate consumer action. A good brand activation campaign breathes life into your message, creating energy and forging long-lasting emotional relationships.

Brand Marketing Through Unique Experiences

Original, first-person experiences are the key to successful brand activations. These IRL moments allow consumers to touch, taste, smell, see, and try on your brand as part of their identity to see if it fits. Immersive set design and technology can transport potential customers into a special world, creating a brand experience that’s far more powerful than any banner ad or email chain. Coordinated social media support enhances your message through influencers who feel like friends – not cogs in an institution.

Foliage “Selfie’ Wall for LA Fashion Film Festival - Built by SocialSet

Foliage “Selfie’ Wall for LA Fashion Film Festival - Built by SocialSet

Partner with SocialSet for Your Next Brand Activation

Tap into your target market at the grassroots level with SocialSet, a creative community of influencers, content creators, and artists in LA. We’re creating long-term relationships between influencers, brands, and audiences through authentic brand activations. 

SocialSet creates Insta-worthy props for colorful, fun photo booths.

SocialSet creates Insta-worthy props for colorful, fun photo booths.

We build immersive, interactive sets that you can transport to festivals and events to promote your brand – and we can also connect you with hand-picked influencers if you want to take your marketing campaign to the next level.

Interested in launching a brand activation? Please contact SocialSet today to learn more. 

Show Us Your Type: Los Angeles GIF Edition at SocialSet

Explore Los Angeles Through the Lenses of Global Artists

suyt ad image.jpg

How do you see the city of Los Angeles? What would you create to express your vision?

Discover how artists from across the planet answered these questions at Show Us Your Type. It’s the latest installment of a global typography initiative that explores cities through graphic design. Show Us Your Type is an international creative collective whose exhibition series has been showcased in more than 30 cities around the globe, from Mumbai to Moscow and Venice to Rio. 

Now it comes to Los Angeles for one night only for a special GIF edition:

Show Us Your Type 

Saturday, September 29 // 7:00-9:00 p.m.

Presented by SocialSet, Los Angeles Fashion Film Festival & kulturspace

Tickets from $8

Immerse yourself in a world of LA-inspired creativity:

  • Projected GIF artworks

  • Exhibition of 50+ printed posters

  • Open social hour and networking with like-minded creatives to make friends and find new opportunities for collaboration

  • Full access to SocialSet’s new creative concept studio, including Insta-friendly set designs, colorful walls, and co-working space for artists

  • Wine/refreshments

  • Free parking!

Put yourself in the crossroads crux where cities and type meet at SocialSet: Show Us Your Type.

Buy your tickets now!

“A city is very much a character with its own traits. Everyone forms their own opinion, like in real life, based on truth or fiction. It’s this global, yet personal, perception that tends to spark the creativity.” ~ Natalie Long & Lisi Badia, Creators of Show Us Your Type