Discover Emma Westenberg’s Secrets for Creating Viral Videos at The Art of the Fashion Film


Pink bubblegum bubbles. Pink neon lights. Pink donuts, pink grapefruit, and pink pussy pants. Janelle Monae’s iconic video “PYNK” quickly became a viral sensation after its debut, captivating the interwebs with its subtle yet bold creative vision. 

Peek behind the curtains and meet the video’s mastermind, director Emma Westenberg, this Saturday night at SocialSet’s event: The Art of the Fashion Film. 

Buy your ticket now

Represented by HALAL and Paritzan, Westenberg is known for her whimsical, happy-go-lucky aesthetic. The Amsterdam-born, Los Angeles-based filmmaker will be sharing her artistic secrets, including insight about her creative process, how she got started as a director, and tips for collaborating and finding your niche.

She’ll be giving a 20-minute talk after watching a screening of “PYNK,” followed by a Q&A session and then an open mix and mingle with refreshments. Bring your questions – and be ready to connect with photographers, filmmakers, and artists in LA’s vibrant creative community. 

It all goes down this Saturday night (September 15) starting at 6:00 p.m. at SocialSet’s vibrant creative studio.

Meet a true artistic visionary – and learn how to become one yourself at The Art of the Fashion Film. Buy your ticket now! use code “COLLAB” for discounts!

“I love developing a project with other visionaries, musicians, technicians and making this thing in my head come to life.” ~ Emma Westenberg in

Don’t miss out – grab your ticket now!

What Is a Content Creator, Anyway?

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Are you hearing the buzz and wondering to yourself, what is a content creator, anyway? Content creators are the artists and messengers of the digital age, and they work in a field that will always keep growing. But first, let’s talk about content.

What Is Content?

Content refers to all of the visual and audio material that populates our digital world. It’s all the “stuff” that you experience online, from Instagram fashion pics to Facebook status updates to YouTube video clips. Content expresses a message or even better: it tells a story. And it all has to be created by somebody: the content creator.

What Is a Content Creator?

Content creators are the people who generate all of the original things that you read, see, or listen to online. They can be anyone from a Pulitzer Prize-winning war journalist at The New York Times to a teenage kid posting homemade prank videos. Content creators are writers, photographers, videographers, and graphic designers. 

But the one thing they have in common is this: they produce unique, original creations. They’re not just retweeting other people’s videos or sharing a collection of pictures. They’re making something new – and hopefully, something that is engaging, entertaining, and inspiring. Some of the types of content creators include:

Visual Artists
Graphic Designers
Writers & Bloggers
Fashion Influencers
Online Commentators
Social Media Managers
Website Managers

How Much Do Content Creators Make?

The pay offered to content creators varies intensely. They might work for free or they can earn millions. Harper’s Bazaar reports that Kim Kardashian can make $500,000 for a single Instagram post. But most content creators start out earning very little. Many earn nothing at all at the beginning, because they’re doing it for the love. In fact, if you don’t love photography, or writing, or shooting videos in the first place – you probably shouldn’t pursue this career path.

But if you do truly love to create content – AND if you are determined and willing to work hard – the sky is the limit!

Find Your Tribe & Ignite Your Career

Join Los Angeles Influencers and discover a thriving community of content creators. Attend networking events, work on our amazing co-creative space, and take your career to the next level. 

Join the movement and sign up today!

How to Network Your Way to Success

Networking is an essential skill for any entrepreneur, and it’s even more important if you’re a content creator or social media influencer.


But networking is much more than schmoozing at parties and business events; it’s building authentic connections and long-term relationships. And it’s about helping others as much as they help you. Learn to network more effectively and you can grow your business exponentially.


6 Smart Networking Tips for Content Creators & Social Media Influencers


1. Identify your goals AND what you have to give. Who do you want to establish relationships with? Brands, collaborators, photographers, videographers, models? What do you have to offer them in return? Be specific and have a clear understanding of what makes you special. 


2. Be genuine. Authenticity is the key to successful creative content and influencer marketing. Don’t pretend to like a product you hate just because the brand offers you a sponsorship. Fans and followers can smell fakeness a mile away.


3. Ask open-ended questions. Brainstorm questions before a big networking event if you have to. Focus on the other person’s needs before your own. Instead of asking what’s in it for me? – ask what’s in it for them?


4. Attend a variety of events with different groups. You might not find your niche right away. Check out different communities and consider the vibe and attitude of each. Do people seem supportive? Optimistic? Energetic? You should walk away feeling inspired.


5. Follow through on connections. Never be afraid to be the first one to reach out to new friends via email or text. Follow them on Instagram and Snapchat. Ask them to meet for coffee to brainstorm ideas. Don’t wait for others to contact you first.


6. Put yourself in places where networking authentically happens. If you’re a musician, go to music shows. If you’re a model or a fashion blogger, go to designer launches. If you’re a photographer, go to photography exhibits. If you’re any of the above – hang out at creative co-working spaces that inspire innovative ideas: like Socialset’s studio. Our colorful, industrial space features paintable set walls, Instagram-friendly set designs, and tons of natural light. 


Socialset Studio Special: Buy 2 Hours Get 1 Free!


For a limited time, we’re offering a fantastic deal on our one-of-a-kind creative space. Book two hours and you’ll get the third one free! Network with fellow artists, photographers, and videographers. Find a space that inspires your creative vision and your goals as an entrepreneur.


Do you want to know more about our studio or this amazing deal? Check out our studio space and contact us today for more information or to reserve your time.

Los Angeles Rental Photography Studios: A Quick Guide to Renting Creative Space

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Whether you’re looking for a place to shoot, Los Angeles rental photography studios can provide the eye-catching settings that you need to grab attention. But finding the right space can be a hassle, even for professional photographers. That’s why we’ve created this handy guide to help you find the right space for your craft.

Why do I need to rent a photography/videography studio?

Shooting in a studio offers numerous benefits that you won’t find outdoors.

  • You can control your environment. Forget about unpredictable weather and lighting!

  • Create your own backgrounds and adjust your sets without driving around to a new location or wasting time in traffic.

  • Enjoy creature comforts like bathrooms and kitchens.

  • Get access to a variety of props, furniture, and equipment that you wouldn’t have on your own.

  • Meet studio owners, managers, and other artists for networking, collaboration, and friendship!


How much does it cost to rent photography/videography studio in Los Angeles?

The cost to rent a photography/videography studio in Los Angeles varies greatly, depending on the studio’s location and amenities. Most studios rent for $50-300 per hour. You can rent the creative space at Socialset for $55 per hour (two-hour minimum), with a 20% discount for 8+ hours.

What is the creative space like at Studio Set?

Located in an industrial area of northeast Los Angeles, our 1,500-sq.-ft. space is unique because of its creative flair. Discover paintable walls and share-worthy sets that you won’t find anywhere else.

  • Colorful set walls that are customizable, paintable, and movable

  • Amazing natural light, skylights, and huge filtered light windows

  • Instagram-friendly set design

  • Lighting equipment and white backdrop

  • Steel staircase and cement floors

  • Access to patio and outdoor spaces, including train tracks, street shots, plus rustic corrugated metal and vine-covered walls

  • Kitchen and bathroom with shower

  • Wardrobe rack

  • Table, chairs, and sandbags

  • Plenty of free parking

  • Wi-Fi

  • Dog-friendly!

How do I rent the studio at SocialSet?

You can book our creative space online right now and reserve the date and time that works for you. The studio is available to rent from 6:00 a.m. to 11:30 p.m. seven days per week.

Questions? Submit our online booking form and Jennifer will respond to you shortly. Come and be a part of the creative community at Socialset!