Trend Highlight: Long-Term Relationships

Brand Seeks Content Creator for Committed, Long-Term Relationship

Are you a content creator? Make a bigger impact when you build long-term relationships with brands instead of focusing on single campaigns. You already know that the best social media relationships aren’t just about one pic or one tweet – they’re ongoing connections that create a shared sense of reality. Influencer marketing works the same way. 

What Are the Benefits of Ongoing Relationships Between Brands & Influencers?

Brands, influencers, and fans all benefit from long-term ambassadorships, which are much more effective than one-and-done transactions like simple brand mentions or product reviews.

• Brands invest in partnerships with influencers to develop genuine enthusiasm, belief, and loyalty in their product – and ultimately, sales. Influencers have the power to convert their followers into a brand’s customers by fostering an authentic connection with high-quality, creative content. Long-term relationships lead to higher engagement. It’s also easier for brands to work with a pre-approved influencer vs. having to train someone new for every campaign. 
• Influencers get paid to post about products and brands that they truly love. Influencers have the freedom to set their own schedules and be their own bosses. You also enjoy the satisfaction that comes from inspiring others by your unique taste and style. Influencers may also receive free merchandise, services, and other perks as part of their compensation. 
• Fans get the richly developed narrative that they crave and are able to follow the influencer on their journey of discovery and exploration. They learn about cool new products and ideas that help enrich their lifestyles and express their unique identities.

How Do I Build Long-Term Influencer Marketing Relationships?

Explore new collaborations when you join Los Angeles Influencers. We connect trendsetters, brands, agents, and content creators at fun networking events and in our colorful so-creative space. 

Join the movement and sign up today!

Instagram’s Recent API Changes and How It Affects Influencer Marketing

FROM OUR PARTNER SITE: LosAngelesInfluencers.com

Instagram’s Tightened Privacy Policy: What Influencers Need to Know

Instagram recently introduced changes that made big waves in the influencer marketing
industry, and it’s crucial for you to understand how it will affect your business goals.

Here’s the Deal with Instagram API Changes

You’ve probably heard that Facebook got into a lot of trouble recently for sharing 87
million users’ private data with Cambridge Analytica, a voter-profiling company.
Instagram is owned by Facebook. In the wake of the data breach crisis, Instagram
overhauled its management of user information by changing its API (application
programming interface). The API is the software system that provides user data to third-
party apps and developers.
Instagram no longer allows apps and developers to read a user’s own profile
information or read public media on a user’s behalf.

This means that influencers and brands can no longer:

• Access lists of user’s followers
• Access relationship information
• Access a post’s “likes”
• Receive notifications when media is posted

With this highly reduced access to user information, it’s more difficult to analyze users’
demographics and preferences – and to market to them effectively.

What the Altered Instagram API Means for Influencer Marketing
 

While the changes have created a seismic shift for Instagram influencers, the influencer
marketing industry is young and easily adaptable. Influencers are adjusting their
strategies, converting accounts to business profiles, and expanding their presence on
other social platforms.

How You Can Make the New Instagram API Work for You

1. Stay Calm and Post On
Don’t freak out. Learning how to adapt and be flexible is one of the greatest skills you
can develop in the influencer marketing industry. Rest assured that Facebook can only
stay afloat if it is able to sell data-related ads. The platform is simply finding a new balance between data sharing and privacy, and this API change is part of the growing
pains.

2. Diversify Your Social Channels.
You never know when a social network will make changes that affect your business.
Influencers with blogs and followers across numerous social channels were much less
affected than influencers who only posted on Instagram. It’s time-tested advice: never
put all your eggs in one basket.

3. Switch to a Business Profile on Instagram
A business profile will enable you to access metrics on comment moderation and
content performance. To do this, you’ll need to link your Instagram account to a
business page on Facebook.

4. Find Power in Numbers
Meet other influencers and content creators to build a circle of collaborators with whom
you can share your strategies, struggles, and followers. Join Los Angeles Influencers to
meet likeminded trendsetters at parties and networking events.

Take your game to the next level with Los Angeles Influencers. Sign up today!

Trend Highlight: Collaboration

Want to Expand Your Reach & Increase Your Followers? Create a Circle of Influencers

Who are you working with? Get together and go further. Collaborating with other influencers is one of the biggest trends right now in influencer marketing. Working together with fashion bloggers, photographers, videographers, and other trendsetters isn’t just more enjoyable – it can also increase your followers and expand your reach.

Collaborate with Other Influencers for More Fun, Less Work

Friends make everything more fun – even work. In traditional work settings, employees often name the “people they work with” as their favorite part of the job. When you’re an influencer, you don’t have to go to an office filled with co-workers every day (thank God). But you can still benefit from being part of a team when you partner up with other influencers. You can share your funny stories and your struggles – and you can also share your followers.

Squad Goals: Power in Numbers

Here’s how it works: Everyone knows that a picture of you with five friends gets more “likes” than a post that’s only about yourself. It’s not just because the variety is inherently more interesting – it’s because every friend is sharing the image with their unique social networks. The purpose of the post shifts from self-promotion to a shared experience. It creates context for your identity as an influencer. By posting a squad pic vs. a solo image, you increase your reach exponentially with zero extra work.

Even by simply sharing each other’s posts, you’re delivering higher quality, more dynamic content to your followers. When you build your own circle of influencers – a social set – everyone in the group is able to benefit from each other’s content and network. It’s a win-win for everyone involved. You’re working smarter, not harder. And that’s why collaboration with other influencers and collaborators is one of the most powerful strategies that you can use.

Come to the Party & Create Your Own 'Social Set' at Our LA Creative Studio.

We love social media, obvi – but nothing builds relationships faster than laughing together in person. Face-time is crucial for creating a circle of influencers, and you’ll find it at our next fun networking event: SOCIALSET OPEN STUDIO MIXER, August 9 in Los Angeles.

You’re invited to meet other influencers, connect with other creatives, and get inspired with new ways to collaborate. Sip some wine and learn Instagram tips. Snap pics at creative photo opps and go home with more followers.

Discover the power of working together. Get the deets and buy your ticket to our OPEN STUDIO event now.

bit.ly/SocialSet-Open-Studio-Aug-9

P.S. Do you know someone who would be a good influencer? Bring them along!

Trend Highlight: Micro-Influencers

Maximize Your Impact as a Micro-Influencer: How to Get Started

When you think about influencer marketing, do you picture mega-celebrities sharing
pics with millions of fans?

Do you think that influencers need a massive network before brands will pay attention?
Think again. Micro-influencers are in demand, due to their high engagement and success at reaching targeted niche audiences. With followers that number anywhere from 1,000 to 100,000, these small-scale social media stars can have a major impact thanks to their intensely dedicated and engaged followers. With micro-influencers, it’s quality over quantity – and brands today are clamoring to find the right fit for their message.

What You Need to Know About Being a Micro-Influencer

• It’s all about the niche. Don’t try to be everything to everyone. Identify your unique angle and embrace it to build your audience. Be an expert!
• Keep it professional. Polish your posts with filters and trending hashtags. Take time to double-check your spelling and grammar.
• Be consistent. Create posts that resonate with your audience by having a consistent message, style, and tone of voice. 
• Change the world one post at a time. Know what your audience wants and give them valuable content that makes their lives better – or at least entertains them! Share your secrets with your fans.
• Get engaged. Follow brands and fellow trendsetters whose profiles complement yours. Build relationships with reposts, likes, and online small talk. Make friends by reaching out first and saying hello.

Join Los Angeles Influencers and Increase Your Followers

We know the social media game – and we understand that it takes time to grow an
authentic following. We want to give newer influencers the opportunity to develop their
fan base with genuine messaging and real relationships. We want to help you increase
your audience and find the perfect fit when it comes to a brand partner.
Are you ready to elevate your online presence? Do you want to get connected with
brands and meet likeminded trendsetters at LA parties and networking events?

Join Los Angeles Influencers today! Sign up now for free