Trend Highlight: Collaboration

Want to Expand Your Reach & Increase Your Followers? Create a Circle of Influencers

Who are you working with? Get together and go further. Collaborating with other influencers is one of the biggest trends right now in influencer marketing. Working together with fashion bloggers, photographers, videographers, and other trendsetters isn’t just more enjoyable – it can also increase your followers and expand your reach.

Collaborate with Other Influencers for More Fun, Less Work

Friends make everything more fun – even work. In traditional work settings, employees often name the “people they work with” as their favorite part of the job. When you’re an influencer, you don’t have to go to an office filled with co-workers every day (thank God). But you can still benefit from being part of a team when you partner up with other influencers. You can share your funny stories and your struggles – and you can also share your followers.

Squad Goals: Power in Numbers


Here’s how it works: Everyone knows that a picture of you with five friends gets more “likes” than a post that’s only about yourself. It’s not just because the variety is inherently more interesting – it’s because every friend is sharing the image with their unique social networks. The purpose of the post shifts from self-promotion to a shared experience. It creates context for your identity as an influencer. By posting a squad pic vs. a solo image, you increase your reach exponentially with zero extra work.

Even by simply sharing each other’s posts, you’re delivering higher quality, more dynamic content to your followers. When you build your own circle of influencers – a social set – everyone in the group is able to benefit from each other’s content and network. It’s a win-win for everyone involved. You’re working smarter, not harder. And that’s why collaboration with other influencers and collaborators is one of the most powerful strategies that you can use.

Come to the Party & Create Your Own 'Social Set' at Our LA Creative Studio.

We love social media, obvi – but nothing builds relationships faster than laughing together in person. Face-time is crucial for creating a circle of influencers, and you’ll find it at our next fun networking event: SOCIALSET OPEN STUDIO MIXER, August 9 in Los Angeles.

You’re invited to meet other influencers, connect with other creatives, and get inspired with new ways to collaborate. Sip some wine and learn Instagram tips. Snap pics at creative photo opps and go home with more followers.

Discover the power of working together. Get the deets and buy your ticket to our OPEN STUDIO event now.

P.S. Do you know someone who would be a good influencer? Bring them along!