Trend Highlight: Long-Term Relationships


Brand Seeks Content Creator for Committed, Long-Term Relationship

Are you a content creator? Make a bigger impact when you build long-term relationships with brands instead of focusing on single campaigns. You already know that the best social media relationships aren’t just about one pic or one tweet – they’re ongoing connections that create a shared sense of reality. Influencer marketing works the same way. 

What Are the Benefits of Ongoing Relationships Between Brands & Influencers?

Brands, influencers, and fans all benefit from long-term ambassadorships, which are much more effective than one-and-done transactions like simple brand mentions or product reviews.

  • Brands invest in partnerships with influencers to develop genuine enthusiasm, belief, and loyalty in their product – and ultimately, sales. Influencers have the power to convert their followers into a brand’s customers by fostering an authentic connection with high-quality, creative content. Long-term relationships lead to higher engagement. It’s also easier for brands to work with a pre-approved influencer vs. having to train someone new for every campaign. 
  • Influencers get paid to post about products and brands that they truly love. Influencers have the freedom to set their own schedules and be their own bosses. You also enjoy the satisfaction that comes from inspiring others by your unique taste and style. Influencers may also receive free merchandise, services, and other perks as part of their compensation. 
  • Fans get the richly developed narrative that they crave and are able to follow the influencer on their journey of discovery and exploration. They learn about cool new products and ideas that help enrich their lifestyles and express their unique identities.

How Do I Build Long-Term Influencer Marketing Relationships?

Explore new collaborations when you join Los Angeles Influencers. We connect trendsetters, brands, agents, and content creators at fun networking events and in our colorful so-creative space. 

Join the movement and sign up today!